Wednesday, April 6, 2011

Food Blog Forum

This weekend I will be attending Food Blog Forum up in Orlando.  I must say, I am super excited about it! Food Blog networking is an absolute blast! It’s so fun chatting with people that are as obsessed w/ cooking/food as you are! 🙂

My first conference was the Foodbuzz Festival out in San Francisco (UH-Mazing!), I met some FABULOUS ladies:

Did cooking demos with these two gals: Kath & Natalie (The 3 of us were sponsered by Electrolux)

Had some vino and cheese with these fabulous ladies: Brittany, Gina, and Michelle:


I also met the lovely Sabrina and the dynamic duo Sues & Chelsea.

I’m looking forward to meeting more fellow food bloggers this weekend!! Stay tuned for pictures and updates! I will be attending some sessions to absorb as much knowledge as possible from some seasoned food bloggers! I can’t wait! Sessions include:

Leveraging Traditional Media: How to Get on a Food Editor’s Radar – Ever wonder how content finds its way into the paper? Join two of the top food editors in Florida as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership. Jeff Houck of The Tampa Tribune and Heather McPherson of the Orlando Sentinel

Building a Personal Brand: How do you stand out in a crowd? Importance of developing a personal and blog brand. – Whether or not you want to build a blog business or keep it as a hobby, it’s important to know what you stand for and what your blog is known for. How to align your personal values and life motto with your blog. Jaden’s 5 Keys to a Successful Blog. Jaden and Scott Hair of Steamy Kitchen

Blog Design, Optimization, & Usability – Designing your blog is more than just making it look pretty. It must be usable and functional for your readers as well. Learn what elements make up a good blog design and why. Lindsay Landis of Purr Design

SEO and the State of Social Media Sponsorships – What is search engine optimization and how do you use SEO to increase traffic on your blog? Social media sponsorships continue to grow and becoming common as more companies continue to adopt social media strategies. What are they, how to become sponsored and how it can benefit you and your blog. Peter Scott of IZEA

Find Your Composition and Styling Voice – This session will feature a demo of styling and composition in live action exactly the way Helene would work when working on a blog post or a shoot. She will also cover some basics after capturing your subject, what to do with your photos on the computer. Helene Dujardin of Tartelette

Find Your Light – How to utilize your available light, natural and artificial and how to get a good exposure. This session will also cover basics of camera modes. Helene Dujardin of Tartelette3:15-3:30pm – BREAK, drawing & prize giveaway

Just Ask: How to Write for the Big Boys – Food bloggers who write for Food Network, Saveur and Martha Stewart, who appear on local and national television and who are supported by national sponsors all have one thing in common:  they had the courage to “just ask” if they could contribute content, be on TV, or represent a product.  Learn how to find the right contacts, how to “just ask” using an effective email pitch, and how to follow-up without being a PITA. Dawn Viola of

Beyond the Banner: Building a Blog Business – Monetization is not all about the ad networks. Like any good small business, diversification of sources of money. Insights into product/brand endorsement, partnerships, work-for-hire, importance of multiple-platforms as well as being How to be an innovator in the food world. Also, how to work with ad networks (and differences between them) Jaden Hair of Steamy Kitchen

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3 Responses to “Food Blog Forum”

  1. 1

    Sara — April 6, 2011 @ 2:37 pm

    I’m still super bummed I could not make it to this! Maybe next year! Have a great time 🙂

  2. 2

    michelle @ The Domestic Mama — April 7, 2011 @ 7:18 am

    Excited to meet ya! 🙂

  3. 3

    natalie (the sweets life) — April 8, 2011 @ 1:41 pm

    how fun! i wish we had one in STL!!

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